Turn Raw Numbers into Stories That Persuade
A 10-day email course for analysts, marketers, and managers. Learn to choose the right chart, clean data in minutes, build annotated dashboards, and craft narratives that make stakeholders act. Grounded in research from Cleveland & McGill, Tufte, Knaflic, and Wickham.
What You'll Be Able to Do After This Course
Choose the right chart every time
Stop defaulting to pie charts. Learn the research-backed principles of perceptual accuracy — which chart types humans read accurately and which ones mislead.
Clean messy data in 5 minutes
Learn a repeatable data cleanup routine that handles missing values, outliers, and formatting issues — without spending an hour in Excel.
Build dashboards people actually read
Design one-page dashboards that guide the eye from headline metric to detail. Learn annotation, colour hierarchy, and layout patterns from the experts.
Turn charts into narratives that persuade
A chart alone doesn't persuade — the story around it does. Learn to build a narrative arc from data that makes stakeholders understand, care, and act.
Data Storytelling in 15 Minutes
Turn raw numbers into charts and narratives that persuade stakeholders. A 10-day email course grounded in research from Cleveland & McGill, Tufte, Knaflic, and Wickham — for analysts, marketers, and managers.
What You'll Learn
10 lessons · One per day
Lesson 1: Why Data Storytelling Matters
Understand why data storytelling matters — the cognitive science behind why narratives beat raw numbers, and what that means for your career.
Lesson 2: Know Your Audience
Know your audience: learn to read what stakeholders need before they ask. Tailor your data story to decision-makers, peers, and clients.
Lesson 3: The Right Chart for the Right Message
Choose the right chart for the right message. Learn the research-backed principles of perceptual accuracy — which charts work and which mislead.
Lesson 4: Data Cleanup in 5 Minutes
Clean messy data in 5 minutes. Learn a repeatable routine for missing values, outliers, and formatting — without spending an hour in Excel.
Lesson 5: Building a One-Page Dashboard
Build a one-page dashboard that guides the eye from headline metric to detail. Learn annotation, colour hierarchy, and layout from the experts.
Lesson 6: The Annotated Chart
Master the annotated chart — adding context, callouts, and comparison lines that make your data self-explanatory without a presenter.
Lesson 7: From Chart to Narrative
Turn charts into narratives that persuade. Learn to build a story arc from data that makes stakeholders understand, care, and act.
Lesson 8: Presenting Data in Async Context
Present data in async contexts — email, Slack, documents. Learn to write data stories that work without you in the room to explain them.
Lesson 9: Common Visualization Mistakes
Avoid common visualisation mistakes — misleading axes, chart junk, colour traps, and false correlations that undermine your credibility.
Lesson 10: Your Personal Data Storytelling Toolkit
Walk away with a personal data storytelling toolkit — templates, checklists, and reference charts you can reuse across every project.
Questions? Answered.
No. The course teaches principles that work in Excel, Google Sheets, Tableau, Power BI, or any charting tool. The focus is on design and narrative — not software.
About 15 minutes per day for 10 days. Each lesson includes a practical exercise using your own data or a provided sample.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your data presentations, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.