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PRODUCT£19.00
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers new channels, influencer ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
Included Course
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers the PESO media model, new channels, creator ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
5 DAYSPR & Reputation Management
What You'll Learn
D1
From Press Releases to Platforms
D2
The Decline of Traditional Journalism
D3
New Channels & Influencer Ecosystems
D4
Brand Journalism & Owned Media
D5
The Modern PR Toolkit