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PRODUCT£25.00
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is, the core tools, building newsworthy stories, media relationships, press releases, and measuring PR success. A 7-day email course for professionals, small business owners, and founders.
Included Course
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is and how it evolved, the PESO media model, the core PR toolkit (press releases, media kits, fact sheets, pitches, events), stakeholder mapping, news values theory, building media relationships, writing press releases, and measuring PR success using the Barcelona Principles. A 7-day email course for professionals, small business owners, and founders.
7 DAYSPR & Reputation Management
What You'll Learn
D1
What Is PR and Why Does It Matter?
D2
The PR Toolkit
D3
Understanding Your Audience
D4
Building a Newsworthy Story
D5
Media Relationships 101
D6
Writing a Press Release
D7
Measuring PR Success