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PRODUCT£25.00
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers networking, trust-building, becoming a useful source, and maintaining contact without being intrusive. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
Included Course
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers the economics of journalist relationships, research and targeting, value-first contact, becoming a trusted source, and maintaining relationships over time. Grounded in research on source credibility, dialogic theory, and journalist sourcing patterns. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
5 DAYSPR & Reputation Management
What You'll Learn
D1
Why Relationships Beat Cold Pitches
D2
Finding and Researching Journalists
D3
Making First Contact
D4
Becoming a Trusted Source
D5
Maintaining Relationships Over Time