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PRODUCT£29.00
Media Outreach Strategy
Building a repeatable system for reaching the right media at the right time. Covers channel selection, cadence, segmentation, and outreach measurement. A 5-day email course for PR professionals, communications leads, and marketing managers who run ongoing media outreach.
Included Course
Media Outreach Strategy
Building a repeatable system for reaching the right media at the right time. Covers the theory of information subsidies, journalist segmentation, channel selection grounded in research, cadence design, and outreach measurement aligned with the AMEC Integrated Evaluation Framework. A 5-day email course for PR professionals, communications leads, and marketing managers who run ongoing media outreach.
5 DAYSPR & Reputation Management
What You'll Learn
D1
From One-Off Pitches to a System
D2
Segmentation & Targeting
D3
Channel Selection
D4
Cadence & Workflow
D5
Measuring Outreach Effectiveness