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PRODUCT£39.00
Crisis Communication Essentials
Foundational course on communicating during crises. Covers crisis types, response principles, spokesperson basics, stakeholder communications, and the first 24 hours of a crisis. A 7-day email course for PR professionals, communications leads, and executives responsible for crisis response.
Included Course
Crisis Communication Essentials
Foundational course on communicating during crises. Covers SCCT crisis types, the first 24 hours, response strategy matching, spokesperson selection, message crafting using the Sturges content model, stakeholder sequencing, and post-crisis trust repair. A 7-day email course for PR professionals, communications leads, and executives responsible for crisis response.
7 DAYSPR & Reputation Management
What You'll Learn
D1
Understanding Crisis Types
D2
The First 24 Hours
D3
Crisis Response Principles
D4
The Spokesperson's Role
D5
Crafting the Crisis Message
D6
Managing Stakeholder Communications
D7
From Response to Recovery