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PRODUCT£29.00
Handling Negative Publicity
Tactical guide for responding to negative press, reviews, and social media backlash. Covers response assessment, message control, escalation, and when to stay silent. A 5-day email course for PR professionals, business owners, and brand managers facing negative coverage.
Included Course
Handling Negative Publicity
Tactical guide for responding to negative press, reviews, and social media backlash. Covers SCCT-based situation assessment, response strategy selection using the deny/diminish/rebuild continuum, response crafting with webcare evidence, escalation and de-escalation, and strategic silence. A 5-day email course for PR professionals, business owners, and brand managers facing negative coverage.
5 DAYSPR & Reputation Management
What You'll Learn
D1
Assessing the Situation
D2
Choosing Your Response
D3
Crafting the Response
D4
Escalation and De-escalation
D5
When to Stay Silent