Back to Shop
PRODUCT£29.00
Corporate Storytelling
How organisations use narrative to connect with stakeholders. Covers story architecture, brand narrative, stakeholder-specific storytelling, springboard stories for change, maintaining authenticity, and storytelling across channels. A 7-day email course for PR professionals, marketing leaders, and executives crafting organisational narratives.
Included Course
Corporate Storytelling
How organisations use narrative to connect with stakeholders. Covers story architecture, brand narrative, case studies, and storytelling across channels.
7 DAYSPR & Reputation Management
What You'll Learn
D1
The Foundations of Corporate Storytelling — What It Is and Why It Matters
D2
Story Architecture — Structure, Conflict, and Resolution
D3
Building Your Brand Narrative — The Core Story
D4
Storytelling for Stakeholders — Tailoring Narrative to Audience
D5
Storytelling for Change — Sparking Action with Springboard Stories
D6
Living Stories — Maintaining Authenticity and Consistency Over Time
D7
Storytelling Across Channels — From Boardroom to Social Media