PR That Ranks, Drives Traffic, and Builds Authority
A 7-day email course on digital PR — strategy, content-driven PR, digital outreach, backlinks and SEO integration, campaign execution, and measurement. Master the discipline that combines traditional PR with digital marketing for compounding results.
What You'll Be Able to Do After This Course
Build backlinks that boost SEO and authority
Learn to use digital PR to earn high-quality backlinks from authoritative publications. Turn media coverage into SEO authority that compounds over time.
Create content that journalists want to link to
Learn content-driven PR — data studies, surveys, original research, and visual assets that attract links and coverage naturally. Create the thing journalists are already looking for.
Pitch digital journalists and online publications
Learn digital outreach — how to pitch online publications, bloggers, and digital journalists. Different rules, different approach from traditional media relations.
Measure digital PR ROI in traffic and authority
Learn to measure digital PR — referral traffic, domain authority, keyword rankings, and link quality. Prove ROI in metrics marketers respect, not just clip counts.
Digital PR
How to earn visibility and coverage online. Covers online publications, backlinks, content-driven PR, SEO integration, and digital campaign measurement. A 7-day email course for PR professionals, digital marketers, SEO specialists, and content teams.
What You'll Learn
7 lessons · One per day
Lesson 1: What Is Digital PR?
Understand what digital PR is — and how it differs from traditional PR. Learn where PR, SEO, and content marketing intersect, and why digital PR compounds over time.
Lesson 2: Strategy and Planning
Master digital PR strategy and planning. Learn to set objectives that combine media coverage with SEO outcomes — and build a plan that delivers both.
Lesson 3: Content-Driven PR
Learn content-driven PR — data studies, surveys, original research, and visual assets that attract links and coverage naturally. Create what journalists are already looking for.
Lesson 4: Digital Outreach and Journalist Pitching
Master digital outreach and journalist pitching. Learn to pitch online publications, bloggers, and digital journalists — different rules from traditional media relations.
Lesson 5: Backlinks and SEO Integration
Learn backlinks and SEO integration. Understand how digital PR builds domain authority, which links matter, and how to track and report SEO impact.
Lesson 6: Digital Campaign Execution and Amplification
Master digital campaign execution and amplification. Learn to run campaigns that generate coverage, links, and social shares — and amplify results across channels.
Lesson 7: Measurement and ROI
Measure digital PR ROI. Learn to track referral traffic, domain authority, keyword rankings, and link quality — and prove ROI in metrics marketers respect.
Questions? Answered.
Not in depth. The course covers the SEO concepts you need — backlinks, domain authority, keyword rankings — from a PR perspective. No technical SEO experience required.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — planning a content asset, drafting a digital pitch, mapping a backlink strategy.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your digital PR, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.