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PRODUCT£25.00
Stakeholder Communications
How to communicate effectively with investors, partners, regulators, customers, and employees. Covers audience mapping with Mendelow's Power-Interest Grid and Mitchell et al.'s salience model, message tailoring with Grunig's two-way symmetrical model, trust-building strategies from Fuoli & Hart, change communication sequencing, and engagement measurement using the Ipieca KPI framework. A 5-day email course for PR professionals, corporate communications teams, and executives managing multi-stakeholder relationships.
Included Course
Stakeholder Communications
How to communicate effectively with investors, partners, regulators, customers, and employees. Covers audience mapping, message tailoring, and trust-building.
5 DAYSPR & Reputation Management
What You'll Learn
D1
The Foundations of Stakeholder Communications — Who Counts and Why
D2
Audience Mapping — Investors, Partners, Regulators, Customers, Employees
D3
Message Tailoring — One Story, Five Audiences
D4
Communicating During Change — When Stakes Are Highest
D5
Measuring and Sustaining Stakeholder Relationships