Influencer Relations That Actually Drive Results
A 5-day email course on influencer relations — identifying the right influencers, outreach that gets replies, contracts and compliance, content collaboration, and performance tracking. Build influencer partnerships that move the needle, not just likes.
What You'll Be Able to Do After This Course
Identify influencers who actually reach your audience
Learn to evaluate influencers beyond follower counts — engagement, audience quality, brand fit, and conversion potential. Stop paying for reach that doesn't convert.
Write outreach that gets replies
Learn to craft influencer outreach that stands out in a crowded inbox. Offer value first, be specific about the ask, and build a relationship — not just a transaction.
Manage contracts and compliance with confidence
Learn the legal essentials — contracts, disclosure requirements, FTC/ASA rules, and IP ownership. Protect your brand while giving influencers creative freedom.
Track performance and build long-term relationships
Learn to measure influencer campaigns — reach, engagement, conversions, and brand lift. Turn one-off campaigns into long-term partnerships that compound.
Influencer Relations
How to build relationships with influencers for brand and PR purposes. Covers identification, outreach, contracts, content collaboration, and performance tracking. A 5-day email course for PR professionals, marketing teams, and brand managers running influencer programmes.
What You'll Learn
5 lessons · One per day
Lesson 1: Identifying the Right Influencers
Learn to identify the right influencers — beyond follower counts. Evaluate engagement, audience quality, brand fit, and conversion potential. Stop paying for reach that doesn't convert.
Lesson 2: Outreach That Gets Replies
Master outreach that gets replies. Learn to craft messages that stand out in a crowded inbox — offer value first, be specific, and build a relationship, not just a transaction.
Lesson 3: Contracts and Compliance
Manage contracts and compliance with confidence. Learn the legal essentials — contracts, disclosure requirements, FTC/ASA rules, and IP ownership. Protect your brand while giving influencers creative freedom.
Lesson 4: Content Collaboration and Co-Creation
Master content collaboration and co-creation. Learn to brief influencers effectively, give creative direction without killing authenticity, and produce content that works for both sides.
Lesson 5: Performance Tracking and Long-Term Relationships
Track performance and build long-term relationships. Learn to measure reach, engagement, conversions, and brand lift — and turn one-off campaigns into partnerships that compound.
Questions? Answered.
Both. The course covers how to evaluate and work with influencers at every scale — from nano to mega. The principles are the same; the execution differs in budget, process, and expectations.
About 15 minutes per day for 5 days. Each lesson includes a practical exercise — evaluating an influencer, drafting outreach, outlining a contract.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your influencer relations, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.