PR Has Changed. Has Your Approach?
A 5-day email course on the modern PR landscape — from the decline of traditional journalism to the rise of owned media, influencer ecosystems, and brand journalism. Understand where PR is going and how to position your organisation for it.
What You'll Be Able to Do After This Course
Understand where journalism is going
Learn why traditional journalism is declining, what's replacing it, and what that means for your media strategy. Stop pitching to outlets that no longer cover your space.
Master the new channel landscape
From Substack newsletters to LinkedIn creators to podcast ecosystems — learn the channels that actually drive attention today, and how to engage them.
Turn your brand into a media outlet
Learn brand journalism and owned media — how to build an audience directly instead of renting access through traditional media.
Build a modern PR toolkit
Walk away with a practical toolkit — platforms, frameworks, and checklists — for running PR in 2026 and beyond. No theoretical fluff, just what works now.
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers the PESO media model, new channels, creator ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
What You'll Learn
5 lessons · One per day
Lesson 1: From Press Releases to Platforms
Trace the shift from press releases to platforms. Understand how PR has evolved from media relations to a multi-channel discipline — and what that means for your strategy.
Lesson 2: The Decline of Traditional Journalism
Understand the decline of traditional journalism — shrinking newsrooms, collapsing local press, and the rise of independent media. Learn what this means for earned media.
Lesson 3: New Channels & Influencer Ecosystems
Master the new channels and influencer ecosystems — Substack, LinkedIn, podcasts, and niche creators. Learn how to engage them without wasting time on the wrong platforms.
Lesson 4: Brand Journalism & Owned Media
Learn brand journalism and owned media — how to build an audience directly instead of renting access through traditional media. Turn your brand into a publication.
Lesson 5: The Modern PR Toolkit
Walk away with a modern PR toolkit — platforms, frameworks, and checklists for running PR in 2026. Practical, tested, and ready to use.
Questions? Answered.
This is the overview course — it covers the landscape, the trends, and the toolkit. Our other PR courses go deep on specific skills: media relations, press releases, pitching, strategy, and crisis communication.
About 15 minutes per day for 5 days. Each lesson is concise and includes a practical takeaway you can apply immediately.
You're covered by a 30-day money-back guarantee. If the course doesn't sharpen your understanding of modern PR, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.