The PR Fundamentals That Actually Matter
A 7-day email course covering the essentials of public relations — from understanding audiences and building newsworthy stories to writing press releases and measuring success. The complete foundation for anyone starting or refreshing their PR skills.
What You'll Be Able to Do After This Course
Understand your audience before you pitch
Learn to map audiences — who they are, where they get information, and what they care about. Stop pitching to the wrong people and start reaching the ones who matter.
Build stories that are actually newsworthy
Learn what makes a story worth covering — news values, angles, and hooks. Turn your company's updates into stories journalists want to tell.
Write press releases that get read
Master the inverted pyramid, headline writing, and boilerplate construction. Learn the structure that gets your release opened, read, and used.
Measure PR success with confidence
Stop counting clips. Learn the metrics that matter — reach, sentiment, share of voice, and business impact — and how to report them to stakeholders.
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is and how it evolved, the PESO media model, the core PR toolkit (press releases, media kits, fact sheets, pitches, events), stakeholder mapping, news values theory, building media relationships, writing press releases, and measuring PR success using the Barcelona Principles. A 7-day email course for professionals, small business owners, and founders.
What You'll Learn
7 lessons · One per day
Lesson 1: What Is PR and Why Does It Matter?
Understand what PR is and why it matters. Learn the difference between PR, marketing, and advertising — and why PR is the most trusted of the three.
Lesson 2: The PR Toolkit
Get familiar with the PR toolkit — press releases, media lists, pitches, briefing documents, and measurement frameworks. Know what tool to use when.
Lesson 3: Understanding Your Audience
Learn to understand your audience — who they are, where they get information, and what they care about. Stop pitching to the wrong people.
Lesson 4: Building a Newsworthy Story
Build newsworthy stories. Learn news values, angles, and hooks that turn your company's updates into stories journalists want to tell.
Lesson 5: Media Relationships 101
Learn media relationships 101 — how to find journalists, make contact, and build trust. The foundation of earned media that most beginners skip.
Lesson 6: Writing a Press Release
Write a press release that gets read. Master the inverted pyramid, headline writing, and boilerplate construction — the structure that gets your release used.
Lesson 7: Measuring PR Success
Measure PR success with confidence. Learn the metrics that matter — reach, sentiment, share of voice, and business impact — and how to report them.
Questions? Answered.
Yes. This course is designed for beginners — no PR experience required. It's also useful for professionals in adjacent fields (marketing, communications, journalism) who want to understand PR fundamentals.
If you're self-taught or transitioning from a related field, this course fills gaps and codifies what you've learned by trial and error. If you're a seasoned PR professional, consider our more specialised courses instead.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise you can apply to your current PR work.
You're covered by a 30-day money-back guarantee. If the course doesn't strengthen your PR fundamentals, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.