Build a PR Strategy That Gets Results
A 7-day email course on PR strategy — from setting objectives and analysing audiences to building messaging frameworks, selecting channels, and measuring results. Turn scattered PR activity into a coherent, measurable strategy.
What You'll Be Able to Do After This Course
Set PR objectives that align with business goals
Stop doing PR in a vacuum. Learn to set objectives that connect to revenue, reputation, and growth — and that you can actually measure.
Segment audiences and target with precision
Learn audience analysis and segmentation — who matters, what they care about, and where to reach them. Stop broadcasting and start targeting.
Build messaging frameworks that stick
Learn to construct messaging frameworks — core narrative, proof points, and talking points — that keep everyone on message without sounding robotic.
Measure and report PR results that matter
Learn to track the right metrics, build reports that stakeholders respect, and prove PR's contribution to business outcomes — not just clip counts.
Building a PR Strategy
How to design a public relations strategy that aligns with business objectives. Covers objective setting, audience analysis, messaging frameworks, channel selection, timeline planning, and success metrics. A 7-day email course for PR professionals, marketing managers, founders, and business leaders responsible for PR planning.
What You'll Learn
7 lessons · One per day
Lesson 1: PR Strategy Foundations
Learn PR strategy foundations — what a strategy is, why most PR activity isn't strategic, and how to turn scattered tactics into a coherent plan.
Lesson 2: Setting PR Objectives
Set PR objectives that align with business goals. Learn to connect PR to revenue, reputation, and growth — and make them measurable.
Lesson 3: Audience Analysis & Segmentation
Master audience analysis and segmentation. Learn who matters, what they care about, and where to reach them. Stop broadcasting and start targeting.
Lesson 4: Messaging Frameworks
Build messaging frameworks — core narrative, proof points, and talking points — that keep everyone on message without sounding robotic.
Lesson 5: Channel Selection & Mix
Learn channel selection and mix — earned, owned, shared, and paid media. Know which channels to use for which objectives and audiences.
Lesson 6: Timeline & Campaign Planning
Build timelines and campaign plans. Learn to sequence PR activity — launches, announcements, always-on — into a calendar that builds momentum.
Lesson 7: Measuring & Reporting PR Results
Measure and report PR results that matter. Learn to track the right metrics, build stakeholder-ready reports, and prove PR's contribution to business outcomes.
Questions? Answered.
Essentials covers the fundamentals — what PR is, how to write a release, how to build a media list. This course goes further — into strategy, objectives, messaging frameworks, channel mix, and measurement. It's the next step after Essentials.
About 15 minutes per day for 7 days. Each lesson includes a strategic exercise you can apply to your organisation's PR plan.
You're covered by a 30-day money-back guarantee. If the course doesn't help you build a better PR strategy, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.