Build Media Relationships That Last
A 5-day email course on media relations fundamentals — understanding the media landscape, building targeted media lists, pitch etiquette, news values, and maintaining long-term reporter relationships. The foundation of earned media.
What You'll Be Able to Do After This Course
Navigate the media landscape with confidence
Understand how media outlets work — newsrooms, editors, freelancers, and beat reporters. Know who to pitch, how they work, and what they need from you.
Build media lists that actually convert
Learn to research and build targeted media lists — not generic databases. Find the right journalist for your story, every time.
Master pitch etiquette and best practices
Learn the unwritten rules of pitching — when to email, what to include, what to avoid. Stop getting ignored and start getting responses.
Maintain relationships that pay off for years
Learn to nurture reporter relationships over time — not just when you need coverage. Build a network of journalists who know and trust you.
Media Relations Fundamentals
How to work with journalists, editors, and media outlets. Covers the media landscape and gatekeeping, media list building, pitch etiquette, news values grounded in research, and maintaining long-term reporter relationships. A 5-day email course for PR professionals, communications teams, founders, and anyone who needs to work with media.
What You'll Learn
5 lessons · One per day
Lesson 1: Understanding the Media Landscape
Understand the media landscape — how outlets work, who's who in a newsroom, and the difference between staff, freelance, and beat reporters. Know who to pitch and how.
Lesson 2: Building a Media List
Build a media list that actually converts. Learn to research and target the right journalist for your story — not a generic database blast.
Lesson 3: Pitch Etiquette & Best Practices
Master pitch etiquette and best practices. Learn the unwritten rules — when to email, what to include, what to avoid — that separate pros from amateurs.
Lesson 4: Understanding News Values
Understand news values — what editors consider newsworthy and why. Learn to evaluate your story through a journalist's eyes before you pitch.
Lesson 5: Maintaining Long-Term Reporter Relationships
Maintain long-term reporter relationships. Learn to nurture connections over time — not just when you need coverage — and build a network of trusted journalists.
Questions? Answered.
About 15 minutes per day for 5 days. Each lesson includes a practical exercise — building a media list, drafting a pitch, researching a journalist.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your media relations, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.