Get Journalists to Cover Your Story
A 7-day email course on getting media coverage — from story ideation and angle development to crafting the perfect pitch, distribution, follow-up, and building a coverage engine. Turn one-off media wins into a repeatable system.
What You'll Be Able to Do After This Course
Develop angles journalists can't ignore
Learn story ideation and angle development — what makes a journalist say "yes". Turn ordinary company news into compelling stories that editors want to run.
Craft pitches that get responses
Learn the anatomy of a perfect pitch — subject line, hook, relevance, proof. Write pitches that get opened, read, and answered instead of deleted.
Distribute and target with precision
Learn pitch distribution — who to send to, when, and how. Stop blasting and start targeting. Reach the right journalist at the right time.
Build a coverage engine, not one-off wins
Turn occasional media hits into a repeatable system. Learn to build a pipeline of stories, pitches, and relationships that generates coverage consistently.
Getting Media Coverage
Practical, outcome-focused course on securing media placements. Covers story ideation, pitching angles, follow-up tactics, and what to do when a story lands. A 7-day email course for PR professionals, founders, marketers, and anyone who needs to get their story in the media.
What You'll Learn
7 lessons · One per day
Lesson 1: What Makes a Story Worth Covering
Learn what makes a story worth covering. Understand the editor's perspective — what gets assigned, what gets killed, and why most pitches fail before they're read.
Lesson 2: Story Ideation & Angle Development
Master story ideation and angle development. Learn to turn ordinary company news into compelling stories that journalists want to tell.
Lesson 3: Crafting the Perfect Pitch
Craft the perfect pitch. Learn the anatomy — subject line, hook, relevance, proof — that gets your email opened, read, and answered.
Lesson 4: Pitch Distribution & Targeting
Learn pitch distribution and targeting. Know who to send to, when, and how. Stop blasting and start reaching the right journalist at the right time.
Lesson 5: The Follow-Up
Master the follow-up. Learn when to follow up, how often, and what to say — without becoming the PR person journalists avoid.
Lesson 6: When a Story Lands
Learn what to do when a story lands. Prepare for interviews, brief spokespeople, and maximise coverage when it breaks — without fumbling the opportunity.
Lesson 7: Building a Coverage Engine
Build a coverage engine — a repeatable system for generating media coverage consistently. Turn one-off wins into a pipeline of stories, pitches, and relationships.
Questions? Answered.
Media Relations Fundamentals covers the relationship side — building media lists, pitch etiquette, and maintaining reporter connections. This course focuses on the story side — ideation, angles, pitch crafting, distribution, and building a coverage pipeline.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — developing an angle, drafting a pitch, planning a distribution strategy.
You're covered by a 30-day money-back guarantee. If the course doesn't help you get more coverage, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.