Become the Journalist's First Call
A 5-day email course on building journalist relationships — from finding and researching reporters to making first contact, becoming a trusted source, and maintaining relationships over time. Earn media coverage through trust, not cold pitches.
What You'll Be Able to Do After This Course
Build relationships that beat cold pitches
Learn why relationships are the currency of earned media. A journalist who knows you will take your call. A cold pitch goes to the spam folder. Learn the difference.
Find and research the right journalists
Learn to identify journalists who cover your space, understand their beat, and read their recent work before you make contact. Do your homework — it shows.
Make first contact that doesn't get ignored
Learn the right way to introduce yourself to a journalist — what to say, what to offer, and what to avoid. Start the relationship with value, not a pitch.
Become a trusted source journalists call first
Learn to position yourself as a go-to source — responsive, reliable, and generous with expertise. When journalists need a quote, they call you first.
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers the economics of journalist relationships, research and targeting, value-first contact, becoming a trusted source, and maintaining relationships over time. Grounded in research on source credibility, dialogic theory, and journalist sourcing patterns. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
What You'll Learn
5 lessons · One per day
Lesson 1: Why Relationships Beat Cold Pitches
Understand why relationships beat cold pitches. Learn the economics of journalist relationships — why a trusted contact is worth a hundred press releases.
Lesson 2: Finding and Researching Journalists
Learn to find and research journalists — identify who covers your space, understand their beat, and read their recent work before making contact.
Lesson 3: Making First Contact
Master first contact — the right way to introduce yourself to a journalist. Learn what to say, what to offer, and what to avoid. Start with value, not a pitch.
Lesson 4: Becoming a Trusted Source
Become a trusted source. Learn to position yourself as a go-to expert — responsive, reliable, and generous — so journalists call you first when they need a quote.
Lesson 5: Maintaining Relationships Over Time
Maintain relationships over time. Learn to nurture journalist connections between stories — share tips, offer background, and stay top of mind without being pushy.
Questions? Answered.
Yes. Founders who build journalist relationships directly get better coverage than those who outsource everything. This course teaches you how to do it without a PR agency.
About 15 minutes per day for 5 days. Each lesson includes a practical exercise — researching a journalist, drafting an introductory email, planning a relationship-building strategy.
You're covered by a 30-day money-back guarantee. If the course doesn't help you build better journalist relationships, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.