Write Press Releases That Get Opened, Read, and Used
A 5-day email course on writing press releases that actually get attention — structure, headlines, quotes, boilerplates, and distribution. Master the craft that turns your news into coverage.
What You'll Be Able to Do After This Course
Master the inverted pyramid structure
Learn the structure journalists expect — most important information first, supporting details next, background last. Write releases that are easy to turn into stories.
Write headlines that get opened
Your headline is the only thing most journalists read. Learn to write headlines that are clear, compelling, and news-worthy — not marketing fluff.
Craft quotes that add value, not filler
Learn to write quotes that say something — not "we are delighted to announce." Quotes that journalists want to use and that advance your narrative.
Distribute at the right time, to the right people
Learn distribution and timing — when to send, which wire to use, and how to follow up. Maximize the chance your release gets picked up instead of buried.
Writing Press Releases That Get Attention
How to craft press releases that journalists actually read. Covers newsworthiness, structure, headline writing, the inverted pyramid, quotes, and distribution timing. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, marketers, founders, and anyone who writes or distributes press releases.
What You'll Learn
5 lessons · One per day
Lesson 1: The Purpose of a Press Release
Understand the purpose of a press release — when to write one, when not to, and what it should achieve. Learn the difference between a release and a pitch.
Lesson 2: Structure & the Inverted Pyramid
Master structure and the inverted pyramid. Learn to put the most important information first — the structure journalists expect and editors need.
Lesson 3: Writing Headlines That Get Opened
Write headlines that get opened. Learn to craft clear, compelling, news-worthy headlines — not marketing fluff that gets deleted instantly.
Lesson 4: Quotes, Boilerplates & Body Copy
Craft quotes, boilerplates, and body copy that add value. Learn to write quotes that say something — not "we are delighted to announce."
Lesson 5: Distribution & Timing
Master distribution and timing. Learn when to send, which wire to use, and how to follow up. Maximise the chance your release gets picked up.
Questions? Answered.
Yes — but only when done well. Most press releases are ignored because they're poorly written and irrelevant. This course teaches you how to write releases that journalists actually want to use.
No. The course starts with the fundamentals — what a press release is and when to use one — and builds from there. If you can write a clear email, you can write a press release.
About 15 minutes per day for 5 days. Each lesson includes a writing exercise — by the end, you'll have a complete, ready-to-send press release.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your press releases, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.