Pitch Stories That Journalists Want to Tell
A 5-day email course on pitching stories to journalists — what makes a pitch work, subject lines that get opened, personalisation, timing, and follow-up. Master the craft that turns a cold email into a covered story.
What You'll Be Able to Do After This Course
Write subject lines that get opened
Your subject line is the gatekeeper. Learn to write subject lines that journalists open — clear, specific, and relevant. Not clever, not cute, not clickbait.
Personalise pitches that feel written for them
Learn to personalise pitches — reference recent work, explain why them, and show you've done your homework. Generic pitches get deleted. Personalised ones get covered.
Time your pitch for maximum impact
Learn when to send pitches — day of week, time of day, and news cycle awareness. Timing can be the difference between a front-page story and the spam folder.
Follow up without being annoying
Learn the art of the follow-up — when, how, and what to say. Most coverage comes from the follow-up, not the first pitch. Master it without becoming the person journalists avoid.
Pitching Stories to Journalists
How to craft and deliver media pitches that journalists actually read. Covers pitch structure, subject lines, personalisation, timing, follow-up, and common mistakes. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, founders, marketers, and anyone who pitches stories to journalists.
What You'll Learn
5 lessons · One per day
Lesson 1: What Makes a Pitch Work
Understand what makes a pitch work. Learn the anatomy of a successful pitch — and why most fail before the journalist even reads past the subject line.
Lesson 2: Subject Lines That Get Opened
Write subject lines that get opened. Learn to craft clear, specific, relevant subject lines — not clever or clickbait — that journalists actually read.
Lesson 3: Personalisation & Relevance
Master personalisation and relevance. Learn to reference recent work, explain why them, and show you've done your homework. Generic pitches get deleted.
Lesson 4: Timing & Delivery
Learn timing and delivery — when to send, day of week, time of day, and news cycle awareness. Timing can be the difference between coverage and spam.
Lesson 5: Follow-Up & Common Mistakes
Master the follow-up and avoid common mistakes. Learn when, how, and what to say — and when to stop. Most coverage comes from the follow-up, not the first pitch.
Questions? Answered.
Getting Media Coverage covers the full pipeline — story ideation, angles, distribution, and building a coverage engine. This course zooms in on the pitch itself — the email you send to a journalist. It's the micro-skill within the larger process.
Yes. This course is especially valuable for founders, because your pitch is often the first impression a journalist has of you and your company. Learn to make it count.
About 15 minutes per day for 5 days. Each lesson includes a practical exercise — writing a subject line, personalising a pitch, planning a follow-up sequence.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your pitch response rate, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.