Plan PR Campaigns That Deliver
A 7-day email course on PR campaign planning — from architecture and creative concepts to asset planning, execution, media engagement, and post-campaign evaluation. Turn scattered PR activity into campaigns that build momentum and measure results.
What You'll Be Able to Do After This Course
Design campaigns with clear architecture
Learn campaign architecture — objectives, phases, milestones, and success criteria. Build campaigns that have a beginning, middle, and measurable end — not a series of disconnected press releases.
Develop creative concepts and media hooks
Learn to generate creative concepts that journalists want to cover. Build media hooks — data, stunts, exclusives, trends — that give your campaign multiple entry points for coverage.
Plan assets that work across channels
Learn asset planning — press releases, briefing docs, images, video, social content — that serve every channel in your campaign. Build once, use everywhere.
Evaluate campaigns and prove ROI
Learn post-campaign evaluation — what to measure, how to report, and how to prove PR's contribution to business outcomes. Turn campaign results into stakeholder confidence.
PR Campaign Planning
End-to-end planning for PR campaigns. Covers campaign architecture, creative concepts, media hooks, asset planning, execution, and post-campaign evaluation. A 7-day email course for PR professionals, marketing managers, communications leads, and founders planning campaigns.
What You'll Learn
7 lessons · One per day
Lesson 1: What Is a PR Campaign?
Understand what a PR campaign is — and how it differs from always-on PR activity. Learn the anatomy of a successful campaign and when to use one.
Lesson 2: Campaign Architecture
Master campaign architecture — objectives, phases, milestones, and success criteria. Build campaigns with a clear structure, not a series of disconnected press releases.
Lesson 3: Creative Concepts and Media Hooks
Develop creative concepts and media hooks. Learn to generate ideas journalists want to cover — data, stunts, exclusives, trends — that give your campaign multiple entry points.
Lesson 4: Asset Planning
Plan assets that work across channels — press releases, briefing docs, images, video, social content. Build once, use everywhere.
Lesson 5: Execution and Coordination
Learn execution and coordination — timelines, responsibilities, approvals, and contingencies. Run the campaign without dropping balls or burning out.
Lesson 6: Media Engagement During the Campaign
Master media engagement during the campaign — outreach timing, journalist briefings, interview coordination, and real-time response.
Lesson 7: Post-Campaign Evaluation
Evaluate campaigns and prove ROI. Learn what to measure, how to report, and how to turn campaign results into stakeholder confidence.
Questions? Answered.
About 15 minutes per day for 7 days. Each lesson includes a planning exercise you can apply to a real or upcoming campaign.
You're covered by a 30-day money-back guarantee. If the course doesn't help you plan better campaigns, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.