When Crisis Hits, Will You Be Ready?
A 7-day email course on crisis communication essentials — understanding crisis types, the first 24 hours, response principles, the spokesperson's role, message crafting, stakeholder communications, and recovery. The fundamentals every organisation needs before crisis strikes.
What You'll Be Able to Do After This Course
Recognise crisis types before they escalate
Learn to identify different crisis types — operational, reputational, financial, legal — and understand how each unfolds. Know what you're dealing with before you respond.
Master the first 24 hours
The first 24 hours of a crisis determine the narrative. Learn the immediate steps — assess, acknowledge, contain, communicate — that set the tone for everything that follows.
Craft crisis messages that hold up
Learn to write crisis messages that are honest, empathetic, and actionable. Master the principles — tell it all, tell it fast, tell the truth — that build trust under pressure.
Move from response to recovery
Learn to transition from crisis response to recovery — rebuilding trust, repairing reputation, and learning from what happened. Turn crisis into an opportunity to strengthen your organisation.
Crisis Communication Essentials
Foundational course on communicating during crises. Covers SCCT crisis types, the first 24 hours, response strategy matching, spokesperson selection, message crafting using the Sturges content model, stakeholder sequencing, and post-crisis trust repair. A 7-day email course for PR professionals, communications leads, and executives responsible for crisis response.
What You'll Learn
7 lessons · One per day
Lesson 1: Understanding Crisis Types
Understand crisis types — operational, reputational, financial, legal — and how each unfolds. Know what you're dealing with before you respond.
Lesson 2: The First 24 Hours
Master the first 24 hours. Learn the immediate steps — assess, acknowledge, contain, communicate — that set the tone for the entire crisis response.
Lesson 3: Crisis Response Principles
Learn crisis response principles — tell it all, tell it fast, tell the truth. Understand why honesty and speed are your strongest assets in a crisis.
Lesson 4: The Spokesperson's Role
Understand the spokesperson's role. Learn who should speak, how to prepare them, and why the wrong spokesperson can make a crisis worse.
Lesson 5: Crafting the Crisis Message
Craft crisis messages that hold up. Learn to write messages that are honest, empathetic, and actionable — and that survive scrutiny.
Lesson 6: Managing Stakeholder Communications
Manage stakeholder communications during a crisis. Learn to prioritise audiences — employees, customers, regulators, media — and tailor messages for each.
Lesson 7: From Response to Recovery
Move from response to recovery. Learn to rebuild trust, repair reputation, and turn crisis into an opportunity to strengthen your organisation.
Questions? Answered.
A plan on paper isn't the same as understanding the principles. This course teaches the fundamentals that make any plan work better — and helps you identify gaps in your existing plan.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — drafting a holding statement, mapping stakeholders, planning a response sequence.
You're covered by a 30-day money-back guarantee. If the course doesn't prepare you for crisis communication, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.