Build a Crisis Plan Before You Need One
A 5-day email course on crisis response planning — scenario mapping, risk assessment, response teams, approval chains, holding statements, and simulation testing. Build the plan that turns panic into a practised response.
What You'll Be Able to Do After This Course
Map scenarios and assess risks before they happen
Learn to identify the crises most likely to hit your organisation — scenario mapping and risk assessment — so you can prepare for the probable, not just the imaginable.
Build a response team with a clear approval chain
Learn to assemble a crisis response team — who's on it, who decides, who approves. Eliminate the "who do I call?" moment when every minute counts.
Prepare holding statements and response templates
Learn to write holding statements and response templates in advance — the first words out of your organisation when crisis hits. Buy time without looking unprepared.
Test your plan before reality does
Learn to simulate and stress-test your crisis plan — tabletop exercises, war games, and red-team reviews. Find the gaps in the room, not in the headlines.
Crisis Response Planning
How to create crisis response plans before they are needed. Covers scenario mapping, response team design, approval chains, pre-drafted templates, and simulation exercises. A 5-day email course for PR leaders, operations managers, and risk and compliance teams.
What You'll Learn
5 lessons · One per day
Lesson 1: Why You Need a Plan Before You Need It
Understand why you need a plan before you need it. Learn the cost of being unprepared — and why organisations without crisis plans make decisions they regret.
Lesson 2: Scenario Mapping and Risk Assessment
Master scenario mapping and risk assessment. Learn to identify the crises most likely to hit your organisation — and prepare for the probable, not just the imaginable.
Lesson 3: Building Your Response Team and Approval Chain
Build your response team and approval chain. Learn who's on the team, who decides, who approves — and eliminate the "who do I call?" moment when every minute counts.
Lesson 4: Response Templates and Holding Statements
Prepare response templates and holding statements. Learn to write the first words out of your organisation when crisis hits — buy time without looking unprepared.
Lesson 5: Testing and Simulating Your Plan
Test and simulate your plan. Learn tabletop exercises, war games, and red-team reviews — and find the gaps in the room, not in the headlines.
Questions? Answered.
Crisis Communication Essentials teaches the principles of crisis communication — what to say and when. This course focuses on the plan — scenario mapping, team structure, templates, and testing. They complement each other perfectly.
About 15 minutes per day for 5 days. Each lesson includes a planning exercise — mapping a scenario, drafting a team structure, writing a holding statement.
You're covered by a 30-day money-back guarantee. If the course doesn't help you build a better crisis plan, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.