Use AI to Do PR Better, Not Just Faster
A 7-day email course on AI for public relations — drafting press releases and pitches, media monitoring, sentiment analysis, automating workflows, building media lists, and crisis detection. Build an AI-augmented PR workflow that amplifies your output without losing the human touch.
What You'll Be Able to Do After This Course
Draft press releases and pitches in minutes
Learn to use AI to draft press releases, pitches, and briefing docs — then edit them to sound human. Cut writing time by 70% without sacrificing quality.
Monitor media and sentiment at scale
Learn to use AI for media monitoring and sentiment analysis — track coverage, measure tone, and spot trends across thousands of mentions in minutes.
Automate routine PR workflows
Learn to automate the repetitive parts of PR — media list updates, coverage reports, briefing prep — so you can focus on the work that actually requires human judgement.
Detect crises before they break
Learn to use AI for early crisis detection — sentiment shifts, mention spikes, emerging narratives — so you can respond before a story breaks, not after.
AI for Public Relations
How PR professionals can use AI tools to enhance their work across the entire workflow. Covers drafting press releases and pitches, media monitoring, sentiment analysis, workflow automation, media list building, crisis detection, and building an AI-augmented PR practice. Grounded in academic research and industry data. A 7-day email course for PR professionals, communications teams, and agency staff.
What You'll Learn
7 lessons · One per day
Lesson 1: AI in PR — What It Changes and What It Doesn't
Understand AI in PR — what it changes and what it doesn't. Learn where AI adds value, where it fails, and where human judgement is irreplaceable.
Lesson 2: Drafting Press Releases and Pitches with AI
Draft press releases and pitches with AI. Learn to generate first drafts in minutes — then edit them to sound human. Cut writing time by 70%.
Lesson 3: Media Monitoring and Sentiment Analysis with AI
Use AI for media monitoring and sentiment analysis. Learn to track coverage, measure tone, and spot trends across thousands of mentions in minutes.
Lesson 4: Automating PR Workflows and Routine Tasks
Automate PR workflows and routine tasks. Learn to automate media list updates, coverage reports, and briefing prep — and focus on work that requires human judgement.
Lesson 5: AI for Media List Building and Journalist Research
Use AI for media list building and journalist research. Learn to identify relevant journalists, analyse their coverage, and build targeted lists in minutes.
Lesson 6: AI for Crisis Detection and Response
Use AI for crisis detection and response. Learn to spot sentiment shifts, mention spikes, and emerging narratives — and respond before a story breaks.
Lesson 7: Building Your AI-Augmented PR Workflow
Build your AI-augmented PR workflow. Learn to integrate AI tools into your daily PR practice — amplifying output without losing the human touch.
Questions? Answered.
No. The course starts with the basics — what AI can and can't do in PR — and builds from there. If you can use ChatGPT, you can follow this course.
No — but PR professionals who use AI will replace those who don't. This course teaches you to use AI as a tool that amplifies your work, not replaces your judgement.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — drafting a release with AI, setting up monitoring, building a media list.
You're covered by a 30-day money-back guarantee. If the course doesn't help you integrate AI into your PR work, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.