Write Better Press Releases with AI — and Keep Them Human
A 5-day email course on AI-assisted press releases — prompt engineering for PR, the human editing pass, optimising for humans and AI engines, and ethics. Learn to use AI as a drafting partner, not a replacement for judgement.
What You'll Be Able to Do After This Course
Draft press releases 5x faster with AI
Learn prompt engineering specifically for press releases — structure, tone, news values. Generate solid first drafts in minutes, not hours.
Master the human editing pass
AI drafts are a starting point, not a finished product. Learn the editing pass that removes the AI tells — generic language, hollow quotes, missing news values — and makes it sound human.
Optimise for journalists and AI engines
Learn to write releases that work for both human journalists and AI-powered news aggregators. Structure your release so both can parse it correctly.
Navigate ethics and disclosure with confidence
Learn the ethical considerations of AI-assisted PR — disclosure, accuracy, bias, and transparency. Build a workflow you can defend if anyone asks how the sausage was made.
AI-Assisted Press Releases
How to use AI to draft, refine, and optimise press releases for both human journalists and AI answer engines. Covers prompt engineering, the human editing pass, Generative Engine Optimisation (GEO), AI ethics and disclosure, and building a professional AI-assisted workflow with human oversight. A 5-day email course for PR professionals, marketers, and founders using AI to write press releases.
What You'll Learn
5 lessons · One per day
Lesson 1: The AI-Assisted Press Release Landscape
Understand the AI-assisted press release landscape. Learn what AI does well, where it fails, and why the human editing pass is the most important step.
Lesson 2: Prompt Engineering for Press Releases
Master prompt engineering for press releases. Learn to generate solid first drafts — with structure, tone, and news values — in minutes, not hours.
Lesson 3: The Human Editing Pass
Learn the human editing pass. Master the edits that remove AI tells — generic language, hollow quotes, missing news values — and make it sound human.
Lesson 4: Optimising for Humans and AI Engines
Optimise for humans and AI engines. Learn to structure releases that work for both journalists and AI-powered news aggregators.
Lesson 5: Ethics, Disclosure, and Your AI-Assisted Workflow
Navigate ethics, disclosure, and your AI-assisted workflow. Learn the ethical considerations — disclosure, accuracy, bias — and build a workflow you can defend.
Questions? Answered.
It helps but isn't required. The course covers both the fundamentals of press release structure and the AI-specific techniques. If you're new to PR, consider pairing this with our Writing Press Releases course.
The techniques work with any major language model — ChatGPT, Claude, Gemini. The course teaches universal prompt patterns, not tool-specific tricks.
About 15 minutes per day for 5 days. Each lesson includes a practical exercise — drafting with AI, editing, optimising.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your AI-assisted press releases, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.