Internal Comms Is the Engine of Organisational Health
A 7-day email course on internal communications — choosing channels, designing messages that land, communicating change, leadership cascades, building feedback loops, and measuring engagement. Turn broadcast into dialogue and information into alignment.
What You'll Be Able to Do After This Course
Choose the right channel for every message
Learn to match message to channel — email, intranet, Slack, town hall, face-to-face. Stop defaulting to all-company emails for everything and start reaching people where they are.
Design messages that actually land
Learn message design — structure, clarity, and two-way communication. Write internal comms that people read, understand, and act on — not delete on sight.
Communicate change without losing trust
Learn to apply Kotter's change framework to internal comms. Navigate restructures, strategy shifts, and policy changes without creating fear or resistance.
Measure engagement and prove IC's value
Learn to measure what matters — open rates, engagement, sentiment, behavioural change — and prove internal comms' contribution to organisational performance.
Internal Communications
How organisations communicate with employees. Covers channels, message design, change communication, leadership cascades, feedback loops, and measuring engagement.
What You'll Learn
7 lessons · One per day
Lesson 1: The Foundations of Internal Communications (IC) — What It Is and Why It Matters
Understand the foundations of internal communications — what it is, why it matters, and how it differs from external comms. Learn the strategic role IC plays in organisational health.
Lesson 2: Choosing the Right Channels — Email, Intranet, Face-to-Face, and Beyond
Choose the right channels — email, intranet, face-to-face, Slack, town halls. Learn to match message to channel and stop defaulting to all-company emails for everything.
Lesson 3: Designing Messages That Land — Structure, Clarity, and Two-Way Design
Design messages that land. Learn structure, clarity, and two-way design. Write internal comms that people read, understand, and act on — not delete on sight.
Lesson 4: Communicating Change — Kotter's Framework Applied to Internal Comms
Communicate change using Kotter's framework applied to internal comms. Navigate restructures, strategy shifts, and policy changes without creating fear or resistance.
Lesson 5: Leadership Cascades — How Messages Travel Through the Hierarchy
Master leadership cascades — how messages travel through the hierarchy. Learn to brief managers so the message arrives intact at every level of the organisation.
Lesson 6: Building Feedback Loops — From Broadcast to Dialogue
Build feedback loops — from broadcast to dialogue. Learn to create channels for employee voice, gather input, and close the loop so people feel heard.
Lesson 7: Measuring What Matters — Engagement Metrics and Communication Audits
Measure what matters — engagement metrics and communication audits. Learn to track open rates, sentiment, and behavioural change — and prove IC's contribution to organisational performance.
Questions? Answered.
Small companies need internal comms too — often more urgently, because misalignment in a small team has immediate consequences. The principles scale up and down.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — auditing your channels, redesigning a message, planning a change communication.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your internal communications, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.