Stories Are How Organisations Change Minds
A 7-day email course on corporate storytelling — story architecture, brand narratives, stakeholder-specific storytelling, change stories, and cross-channel consistency. Turn your organisation's facts into narratives that move people to act.
What You'll Be Able to Do After This Course
Build stories with structure, conflict, and resolution
Learn the architecture of a great story — setup, conflict, resolution. Turn your company's journey into a narrative that resonates with audiences, not a timeline of milestones.
Craft a core brand narrative that scales
Learn to build a brand narrative — the core story that every other story references. One narrative, told consistently across every channel and audience.
Tailor one story for five different audiences
Learn to adapt your narrative for investors, customers, employees, partners, and regulators. Same truth, different emphasis — without losing authenticity.
Spark action with springboard stories
Learn to tell change stories — the springboard stories that help people see the future before it arrives. Turn "here's what's changing" into "here's why you want to be part of this."
Corporate Storytelling
How organisations use narrative to connect with stakeholders. Covers story architecture, brand narrative, case studies, and storytelling across channels.
What You'll Learn
7 lessons · One per day
Lesson 1: The Foundations of Corporate Storytelling — What It Is and Why It Matters
Understand the foundations of corporate storytelling — what it is, why it matters, and why facts alone don't change minds. Learn the science behind narrative persuasion.
Lesson 2: Story Architecture — Structure, Conflict, and Resolution
Master story architecture — structure, conflict, and resolution. Learn to turn your company's journey into a narrative that resonates, not a timeline of milestones.
Lesson 3: Building Your Brand Narrative — The Core Story
Build your brand narrative — the core story that every other story references. Learn to craft one narrative told consistently across every channel and audience.
Lesson 4: Storytelling for Stakeholders — Tailoring Narrative to Audience
Learn storytelling for stakeholders — tailoring narrative to audience. Adapt your story for investors, customers, employees, partners, and regulators without losing authenticity.
Lesson 5: Storytelling for Change — Sparking Action with Springboard Stories
Master storytelling for change — springboard stories that help people see the future before it arrives. Turn "here's what's changing" into "here's why you want to be part of this."
Lesson 6: Living Stories — Maintaining Authenticity and Consistency Over Time
Learn to maintain living stories — keeping authenticity and consistency over time. Evolve your narrative without losing its core truth.
Lesson 7: Storytelling Across Channels — From Boardroom to Social Media
Master storytelling across channels — from boardroom to social media. Learn to adapt your story's format and tone for each platform while keeping the narrative intact.
Questions? Answered.
About 15 minutes per day for 7 days. Each lesson includes a practical exercise — drafting a story architecture, building a brand narrative, adapting a story for different audiences.
You're covered by a 30-day money-back guarantee. If the course doesn't improve your corporate storytelling, email us and we'll refund you — no questions asked.
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.