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What is AI?

A conceptual introduction to artificial intelligence for non-technical staff. What AI is, the three families of AI, a short history, how AI learns from data, where AI already shows up at work, what AI can and cannot do, and how to build your personal mental model for thinking clearly about AI. No maths, no code, no prior knowledge needed. A 7-day email course grounded in Russell and Norvig 2020, Long and Magerko 2020, Bender et al. 2021, Stanford HAI 2026, and Ng et al. 2021.

15 min/day
Read online or in your inbox
Certificate on completion
30-day money-back guarantee
Purchase for ยฃ25.00
7-DAY COURSE

What is AI?

A conceptual introduction to artificial intelligence for non-technical staff. What AI is, the three families of AI, a short history, how AI learns from data, where AI already shows up at work, what AI can and cannot do, and how to build your personal mental model for thinking clearly about AI. No maths, no code, no prior knowledge needed.

What You'll Learn

7 lessons ยท One per day

1

Lesson 1: What AI Actually Is

2

Lesson 2: The Three Families of AI

3

Lesson 3: A Short History of AI

4

Lesson 4: How AI Learns from Data

5

Lesson 5: Where AI Already Shows Up at Work

6

Lesson 6: What AI Can and Cannot Do

7

Lesson 7: Your Personal AI Mental Model

Frequently Asked Questions

How does the course work?

Lessons arrive on a schedule โ€” daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard โ€” no app to install.

Do I need any special software?

No. Lessons work in any email client or web browser โ€” Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.

What if I fall behind?

Lessons stay in your inbox โ€” read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.

Is there a money-back guarantee?

Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund โ€” no questions asked.

Will I get a certificate?

Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.

Can I learn on mobile?

Yes. Lessons work on any device โ€” phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.

Do I need to create an account?

For the free mini-course, no โ€” just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.

Can I cancel anytime?

Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.

Is my payment secure?

Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.

Can I access lessons after the course ends?

Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime โ€” nothing disappears when the course finishes.

Start your first lesson tomorrow morning.
ยฃ25.00 โ€” 30-day money-back guarantee.

Purchase for ยฃ25.00