Data Literacy Basics
Learn to read, question and use data with confidence. A practical 7-day email course for any worker who reads charts, dashboards or KPIs. Covers reading numbers, spotting misleading charts, correlation vs causation, and questioning KPIs. Grounded in research from Morrow, Spiegelhalter, Cairo, Bergstrom and West. No statistics beyond what a non-analyst needs. British English throughout.
Data Literacy Basics
Learn to read, question and use data with confidence. A practical 7-day email course for any worker who reads charts, dashboards or KPIs. Covers reading numbers, spotting misleading charts, correlation vs causation, and questioning KPIs. Grounded in research from Morrow, Spiegelhalter, Cairo, Bergstrom and West. No statistics beyond what a non-analyst needs. British English throughout.
What You'll Learn
7 lessons · One per day
Lesson 1: What Data Literacy Is (and Why It Is Yours)
Lesson 2: Reading Numbers Without Being Fooled
Lesson 3: Reading Charts and Dashboards
Lesson 4: When Charts Mislead
Lesson 5: Correlation Is Not Causation
Lesson 6: KPIs, Targets and Dashboards at Work
Lesson 7: Your Data Literacy Habit
Frequently Asked Questions
Lessons arrive on a schedule — daily, weekly, or at whatever pace the course sets. Read each one in 5 minutes, complete the quick quiz, and move on. Access lessons in your inbox or online in your dashboard — no app to install.
No. Lessons work in any email client or web browser — Gmail, Outlook, Apple Mail, Chrome, Safari, anything. If you can open a link, you're ready.
Lessons stay in your inbox — read them when you have time. There's no penalty for going at your own pace. You're in control of your schedule.
Yes. Every course comes with a 30-day money-back guarantee. If you're not satisfied, contact us for a full refund — no questions asked.
Yes. Complete all lessons and quizzes in a course to earn a certificate of completion. Share it on LinkedIn or with your employer.
Yes. Lessons work on any device — phone, tablet, or desktop. Read them in your inbox or in your online dashboard. No separate app needed.
For the free mini-course, no — just enter your email. For paid courses, you'll create an account during checkout so we can track your progress and issue certificates.
Yes. You can stop receiving lessons at any time from your dashboard or by clicking the unsubscribe link in any email. No phone calls, no retention hoops.
Yes. Payments are processed by Stripe, a PCI-compliant payment provider. We never see or store your card details. You're protected by the same security standards as any major online retailer.
Yes. Lessons stay in your inbox, and your dashboard keeps a record of your progress and quiz results. You can revisit any lesson anytime — nothing disappears when the course finishes.