Digital PR
How to earn visibility and coverage online. Covers online publications, backlinks, content-driven PR, SEO integration, and digital campaign measurement. A 7-day email course for PR professionals, digital marketers, SEO specialists, and content teams.
Stakeholder Communications
How to communicate effectively with investors, partners, regulators, customers, and employees. Covers audience mapping with Mendelow's Power-Interest Grid and Mitchell et al.'s salience model, message tailoring with Grunig's two-way symmetrical model, trust-building strategies from Fuoli & Hart, change communication sequencing, and engagement measurement using the Ipieca KPI framework. A 5-day email course for PR professionals, corporate communications teams, and executives managing multi-stakeholder relationships.
Social Media Reputation
How to manage reputation specifically on social media. Covers monitoring, response playbooks, community tone, and crisis escalation on social platforms. A 5-day email course for social media managers, PR professionals, and brand managers.
Influencer Relations
How to build relationships with influencers for brand and PR purposes. Covers identification, outreach, contracts, content collaboration, and performance tracking. Grounded in 15 academic and industry sources. A 5-day email course for PR professionals, marketing teams, and brand managers running influencer programmes.
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers new channels, influencer ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is and how it evolved, the PESO media model, the core PR toolkit, stakeholder mapping, news values theory, building media relationships, writing press releases, and measuring PR success using the Barcelona Principles. A 7-day email course for professionals, small business owners, and founders.
Building a PR Strategy
How to design a public relations strategy that aligns with business objectives. Covers objective setting, audience analysis, messaging frameworks, channel selection, timeline planning, and success metrics. A 7-day email course for PR professionals, marketing managers, founders, and business leaders.
Media Relations Fundamentals
How to work with journalists, editors, and media outlets. Covers the media landscape and gatekeeping, media list building, pitch etiquette, news values grounded in research, and maintaining long-term reporter relationships. A 5-day email course for PR professionals, communications teams, founders, and anyone who needs to work with media.
Getting Media Coverage
Practical, outcome-focused course on securing media placements. Covers story ideation, pitching angles, follow-up tactics, and what to do when a story lands. A 7-day email course for PR professionals, founders, marketers, and anyone who needs to get their story in the media.
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers the economics of journalist relationships, research and targeting, value-first contact, becoming a trusted source, and maintaining relationships over time. Grounded in research on source credibility, dialogic theory, and journalist sourcing patterns. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
Writing Press Releases That Get Attention
How to craft press releases that journalists actually read. Covers newsworthiness, structure, headline writing, the inverted pyramid, quotes, and distribution timing. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, marketers, founders, and anyone who writes or distributes press releases.
Pitching Stories to Journalists
How to craft and deliver media pitches that journalists actually read. Covers pitch structure, subject lines, personalisation, timing, follow-up, and common mistakes. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, founders, marketers, and anyone who pitches stories to journalists.
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