Browse Our Courses
Browse all 24 courses. Find the perfect one to master.
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers new channels, influencer ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
The Modern PR Landscape
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is, the core tools, building newsworthy stories, media relationships, press releases, and measuring PR success. A 7-day email course for professionals, small business owners, and founders.
Public Relations Essentials
Building a PR Strategy
How to design a public relations strategy that aligns with business objectives. Covers objective setting, audience analysis, messaging frameworks, channel selection, timeline planning, and success metrics. A 7-day email course for PR professionals, marketing managers, founders, and business leaders.
Building a PR Strategy
Media Relations Fundamentals
How to work with journalists, editors, and media outlets. Covers media list building, pitch etiquette, understanding news values, and maintaining long-term reporter relationships. A 5-day email course for PR professionals, communications teams, founders, and anyone who needs to work with media.
Media Relations Fundamentals
Getting Media Coverage
Practical, outcome-focused course on securing media placements. Covers story ideation, pitching angles, follow-up tactics, and what to do when a story lands. A 7-day email course for PR professionals, founders, marketers, and anyone who needs to get their story in the media.
Getting Media Coverage
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers networking, trust-building, becoming a useful source, and maintaining contact without being intrusive. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
Building Journalist Relationships
Writing Press Releases That Get Attention
How to craft press releases that journalists actually read. Covers structure, headline writing, the inverted pyramid, quotes, and distribution timing. A 5-day email course for PR professionals, marketers, founders, and anyone who writes or distributes press releases.
Writing Press Releases That Get Attention
Pitching Stories to Journalists
How to craft and deliver compelling media pitches. Covers subject lines, personalisation, timing, follow-up, and common pitching mistakes. A 5-day email course for PR professionals, founders, marketers, and anyone who needs to pitch stories to media.
Pitching Stories to Journalists
Media Outreach Strategy
Building a repeatable system for reaching the right media at the right time. Covers channel selection, cadence, segmentation, and outreach measurement. A 5-day email course for PR professionals, communications leads, and marketing managers who run ongoing media outreach.
Media Outreach Strategy
PR Campaign Planning
End-to-end planning for PR campaigns. Covers campaign architecture, creative concepts, media hooks, asset planning, execution, and post-campaign evaluation. A 7-day email course for PR professionals, marketing managers, communications leads, and founders planning campaigns.
PR Campaign Planning
Crisis Communication Essentials
Foundational course on communicating during crises. Covers crisis types, response principles, spokesperson basics, stakeholder communications, and the first 24 hours of a crisis. A 7-day email course for PR professionals, communications leads, and executives responsible for crisis response.
Crisis Communication Essentials
Handling Negative Publicity
Tactical guide for responding to negative press, reviews, and social media backlash. Covers response assessment, message control, escalation, and when to stay silent. A 5-day email course for PR professionals, business owners, and brand managers facing negative coverage.
Handling Negative Publicity
Crisis Response Planning
How to create crisis response plans before they are needed. Covers scenario mapping, response team design, approval chains, pre-drafted templates, and simulation exercises. A 5-day email course for PR leaders, operations managers, and risk and compliance teams.
Crisis Response Planning
Personal Branding for Executives
How senior leaders build and manage a personal brand that drives business value. Covers positioning, content strategy, visibility tactics, consistency systems, and aligning personal brand with organisational goals. A 5-day email course for executives, founders, senior leaders, and consultants building a public profile.
Personal Branding for Executives
Executive Media Training
Master the skills executives need for media interviews. Covers message control, bridging techniques, handling difficult questions, body language, vocal delivery, and on-camera presence. A 5-day email course for executives, spokespeople, and founders preparing for media appearances.
Executive Media Training
AI for Public Relations
How PR professionals can use AI tools to enhance their work. Covers drafting press releases and pitches with AI, media monitoring, sentiment analysis, media list building, crisis detection, and workflow automation. A 7-day email course for PR professionals, communications teams, and agency staff.
AI for Public Relations
AI-Assisted Press Releases
How to use AI to draft, refine, and optimise press releases for both human journalists and AI answer engines. Covers prompt engineering, the human editing pass, Generative Engine Optimisation (GEO), AI ethics and disclosure, and building a professional AI-assisted workflow with human oversight. A 5-day email course for PR professionals, marketers, and founders using AI to write press releases.
AI-Assisted Press Releases
Internal Communications
How organisations communicate with employees. Covers channel selection, message design, change communication with Kotter's framework, leadership cascades, feedback loops, and engagement measurement with Gallup Q12. A 7-day email course for internal comms professionals, HR leaders, and executives responsible for employee communication.
Internal Communications
Corporate Storytelling
How organisations use narrative to connect with stakeholders. Covers story architecture, brand narrative, stakeholder-specific storytelling, springboard stories for change, maintaining authenticity, and storytelling across channels. A 7-day email course for PR professionals, marketing leaders, and executives crafting organisational narratives.
Corporate Storytelling
Brand Reputation Management
How to manage the reputation of a specific brand or product. Covers brand perception, review management, real-time monitoring, crisis recovery, competitive positioning, and reputation measurement. A 7-day email course for brand managers, marketing leaders, and PR professionals responsible for brand reputation.
Brand Reputation Management
Digital PR
How to earn visibility and coverage online. Covers online publications, backlinks, content-driven PR, SEO integration, and digital campaign measurement. A 7-day email course for PR professionals, digital marketers, SEO specialists, and content teams.
Digital PR
Stakeholder Communications
How to communicate effectively with investors, partners, regulators, customers, and employees. Covers audience mapping with Mendelow's Power-Interest Grid and Mitchell et al.'s salience model, message tailoring with Grunig's two-way symmetrical model, trust-building strategies from Fuoli & Hart, change communication sequencing, and engagement measurement using the Ipieca KPI framework. A 5-day email course for PR professionals, corporate communications teams, and executives managing multi-stakeholder relationships.
Stakeholder Communications
Social Media Reputation
How to manage reputation specifically on social media. Covers monitoring, response playbooks, community tone, and crisis escalation on social platforms. A 5-day email course for social media managers, PR professionals, and brand managers.
Social Media Reputation
Influencer Relations
How to build relationships with influencers for brand and PR purposes. Covers identification, outreach, contracts, content collaboration, and performance tracking. Grounded in 15 academic and industry sources. A 5-day email course for PR professionals, marketing teams, and brand managers running influencer programmes.
Influencer Relations