Deep Dive in the Technical Science of Prompts
Deep dive into prompt architecture: tokenization, decoding, chain-of-thought, in-context learning, context engineering, structured output, evaluation, adversarial security, and production pipelines. A 10-day email course for technical professionals.
AI Research Techniques
Using AI for finding, synthesising, and validating information. Literature reviews, source verification, data gathering, competitive research, fact-checking AI outputs. A 7-day email course for anyone whose work depends on quality research.
AI Automation
Connecting AI to other tools via no-code/low-code platforms. Building automated pipelines with triggers, AI chains, data routing, and error handling. A 7-day email course for anyone who wants to automate repetitive work.
The Modern PR Landscape
A survey of how PR has changed with digital media, social platforms, and declining traditional journalism. Covers new channels, influencer ecosystems, brand journalism, and the modern PR toolkit. A 5-day email course for PR professionals, marketers, founders, and anyone wanting to understand how PR works today.
Public Relations Essentials
Foundational overview of public relations for those new to the field. Covers what PR is and how it evolved, the PESO media model, the core PR toolkit, stakeholder mapping, news values theory, building media relationships, writing press releases, and measuring PR success using the Barcelona Principles. A 7-day email course for professionals, small business owners, and founders.
Building a PR Strategy
How to design a public relations strategy that aligns with business objectives. Covers objective setting, audience analysis, messaging frameworks, channel selection, timeline planning, and success metrics. A 7-day email course for PR professionals, marketing managers, founders, and business leaders.
Media Relations Fundamentals
How to work with journalists, editors, and media outlets. Covers the media landscape and gatekeeping, media list building, pitch etiquette, news values grounded in research, and maintaining long-term reporter relationships. A 5-day email course for PR professionals, communications teams, founders, and anyone who needs to work with media.
Getting Media Coverage
Practical, outcome-focused course on securing media placements. Covers story ideation, pitching angles, follow-up tactics, and what to do when a story lands. A 7-day email course for PR professionals, founders, marketers, and anyone who needs to get their story in the media.
Building Journalist Relationships
Long-term relationship-building with journalists and media professionals. Covers the economics of journalist relationships, research and targeting, value-first contact, becoming a trusted source, and maintaining relationships over time. Grounded in research on source credibility, dialogic theory, and journalist sourcing patterns. A 5-day email course for PR professionals, communications teams, founders, and spokespeople.
Writing Press Releases That Get Attention
How to craft press releases that journalists actually read. Covers newsworthiness, structure, headline writing, the inverted pyramid, quotes, and distribution timing. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, marketers, founders, and anyone who writes or distributes press releases.
Pitching Stories to Journalists
How to craft and deliver media pitches that journalists actually read. Covers pitch structure, subject lines, personalisation, timing, follow-up, and common mistakes. Grounded in 14 academic and industry sources. A 5-day email course for PR professionals, founders, marketers, and anyone who pitches stories to journalists.
Media Outreach Strategy
Building a repeatable system for reaching the right media at the right time. Covers the theory of information subsidies, journalist segmentation, channel selection grounded in research, cadence design, and outreach measurement aligned with the AMEC Integrated Evaluation Framework. A 5-day email course for PR professionals, communications leads, and marketing managers who run ongoing media outreach.
Wait — Get 2 Free Lessons!
Try the 3-block system and the Sunday Review before you buy. No credit card needed.
Get Free Lessons